The Prospecting Data Reckoning Started on 1 August
Explore how new prospecting data rules are reshaping B2B outreach, data sourcing, consent, compliance, targeting, and sales prospecting practices.
Radar desk 02
Sales Engagement & Outreach
Sequencing, cadence and multichannel prospecting, and the deliverability question underneath it.
Sequencing · Cadence management · Multichannel prospecting · Email deliverability · Dialer technology
Connected desks
- AI Selling & Sales AgentsAutonomous SDRs, AI copilots and deal intelligence - what works at volume and what does not.
- Intent Data & Buying SignalsIntent, first-party signal and account prioritisation - what the data can and cannot tell you.
- CRM & Sales PlatformsThe system of record, data hygiene and the cost of a badly maintained CRM.
The briefing
Follow Engagement without watching for it.
One email a week covering this desk and the nine beside it.