What happens before a seller is contacted, and what the evidence actually shows
Explore what buyers do before contacting a seller, the signals they leave behind, and what evidence really shows about modern B2B buying behaviour.
Radar desk 06
Intent Data & Buying Signals
Intent, first-party signal and account prioritisation - what the data can and cannot tell you.
Intent data · First-party signals · Account prioritisation · Signal-based selling · Data quality
Latest coverage
What proportion of intent-flagged accounts convert
No vendor, analyst house or academic source has ever published what proportion of intent-flagged accounts actually convert - the one figure that would prove the category’s core promise.
Connected desks
- AI Selling & Sales AgentsAutonomous SDRs, AI copilots and deal intelligence - what works at volume and what does not.
- Sales Engagement & OutreachSequencing, cadence and multichannel prospecting, and the deliverability question underneath it.
- RevOps & PipelinePipeline management, GTM operations and the systems that hold a revenue org together.
The briefing
Follow Intent Data without watching for it.
One email a week covering this desk and the nine beside it.