The CRM category was renamed. What that changed about your shortlist.
Understand how a CRM category rename can affect platform shortlists, comparisons, and software selection.
Radar desk 04
CRM & Sales Platforms
The system of record, data hygiene and the cost of a badly maintained CRM.
System of record · Data hygiene · CRM administration · Sales platform architecture · Integration and sync
Latest coverage
Salestech acquisitions: what the June and July deals mean for existing customers
Salesforce's acquisitions of Fin and m3ter and HubSpot's Revenue Hub launch all point at the same problem: pricing and billing models that fixed-term subscription tooling was never designed for.
The true cost of poor CRM hygiene, quantified with your own numbers
The famous figures for the cost of bad CRM data don't survive checking their sources. A model using numbers your own organisation already holds is more useful anyway.
Research on this desk
No studies published against CRM yet. See all research.
Related reports
Connected desks
- RevOps & PipelinePipeline management, GTM operations and the systems that hold a revenue org together.
- Sales Engagement & OutreachSequencing, cadence and multichannel prospecting, and the deliverability question underneath it.
- CPQ, Billing & Deal ManagementQuoting, contracts, approvals and the deal desk.
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