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Results for “crm”

12 results

  1. ArticleCRM & Sales PlatformsThe CRM category was renamed. What that changed about your shortlist.Understand how a CRM category rename can affect platform shortlists, comparisons, and software selection.Editorial Team10 Sep 20265 min read
  2. ArticleRevOps & PipelineBuying groups, and the four places your CRM data model breaksLearn how buying groups expose four common CRM data model gaps across RevOps and sales pipelines.Editorial Team4 Sep 20267 min read
  3. ArticleCRM & Sales PlatformsHow Long It Actually Takes to Replace a CRMSee what really determines CRM replacement timelines, from data migration and integrations to process redesign, testing, training, and user …Editorial Team27 Aug 20265 min read
  4. ArticleCRM & Sales PlatformsThe true cost of poor CRM hygiene, quantified with your own numbersThe famous figures for the cost of bad CRM data don't survive checking their sources. A model using numbers your own organisation already holds is more …Editorial Team24 Jun 20266 min read
  5. DeskCRM & Sales PlatformsThe system of record, data hygiene and the cost of a badly maintained CRM.
  6. ArticleSales Engagement & OutreachThe Prospecting Data Reckoning Started on 1 AugustExplore how new prospecting data rules are reshaping B2B outreach, data sourcing, consent, compliance, targeting, and sales prospecting practices.Editorial Team19 Aug 20266 min read
  7. ArticleIntent Data & Buying SignalsWhat happens before a seller is contacted, and what the evidence actually showsExplore what buyers do before contacting a seller, the signals they leave behind, and what evidence really shows about modern B2B buying behaviour.Editorial Team5 Aug 20264 min read
  8. ArticleEnablement, Coaching & ReadinessEnablement platforms, compared by what reps actually useThe 60 to 70 per cent unused-content statistic behind most enablement business cases traces back to an unreplicated conference-stage remark from 2013,…Editorial Team22 Jul 20266 min read
  9. ArticleSales Engagement & OutreachSales engagement platforms, compared on deliverability controlsThe published mailbox provider requirements from Google, Yahoo and Microsoft, exactly what each demands, where they diverge, and the eleven controls a…Editorial Team15 Jul 20266 min read
  10. ArticleCRM & Sales PlatformsSalestech acquisitions: what the June and July deals mean for existing customersSalesforce's acquisitions of Fin and m3ter and HubSpot's Revenue Hub launch all point at the same problem: pricing and billing models that fixed-term …Editorial Team8 Jul 20264 min read